A successful head of the fast-growing Sidorin Lab group of companies, a trendsetter in the field of reputation management in the CIS countries. One of the few practicing SERM service specialists.
Nikita Prokhorov
Nikita Prokhorov
Co-founder of Sidorin Lab, speaker and teacher, author of several books.
They work with us
RIF+CIB, RIW, SPIC, Strike, Internet Advertising Day, RIW, IBC, Netology, ABC, Exe Conf, SMB conf, AAC, Internet Advertising Day, Ural Internet Week 2016, P.E.K.L.O. and many others;
Nikita Prokhorov took part:
As a speaker at all large-scale industry conferences
OGY and RANHiGS under the President of the Russian Federation.
As a teacher
Speaker and teacher in major training centers - Netology, Business Youth, Like SMM, Skillbox, Completo.
As a speaker and teacher
Over the years of work in the field of Internet marketing, SMM and reputation management, he has helped many major brands and many media personalities to cope with reputational attacks of various levels of complexity. Throughout his career, Nikita Prokhorov managed to work with leading specialists and companies, well-known and large-scale retail chains, namely: Sportmaster, Biglion, Platypus, Loxitan, Novikobank, Lanit, SELA, Media Markt, Gazprom-Media and many others.

To date, he personally manages situational centers of well-known brands. Financial organizations are also managed by Prokhorov. Several popular car dealers, large manufacturers of household and electrical equipment, car-sharing networks, fitness clubs, political projects - all this Prokhorov keeps under his control. Nikita Prokhorov also paid attention to media personalities, top officials of companies. Thanks to his knowledge, energy and productive activity, Prokhorov manages to lead all these projects and helps to achieve the set results. In his spare time, he acts as a consultant on television and radio. His interviews and articles can also be read in major media, including Forbes.
Public activities:
Being the co-founder of the company, Nikita Prokhorov, together with his partner Dmitry Sidorin, have become the main and most popular evangelists of reputation management services in our country at the moment, successfully educating businesses about reputational risks and damages, and provide applied information to improve the reputation of the brand and persons. Together they created the first reputation training center "LIMUR", the Reputation Lab project and a full online course on reputation management.
Publications in the media:
Many well-known publications also write about Sidorin. For example, the article "Lords of likes" in Forbes
"A bad reputation begins with pain," Sidorin notes. - A person or his company, sometimes, has been unfairly slandered, insulted on the Internet." There are several options for what to do next: notarize a screenshot of a post or article and file a lawsuit against the slanderer. But this is quite time-consuming and does not guarantee against new attacks. And you can build a system to protect your reputation..."
The book "Reputation management on the Internet"residents
The book will undoubtedly be useful both for representatives of administrative structures and the business environment who are concerned about the problem of reputation, and for ordinary users who will be able to see the world of social networks in a different light - as a world of opportunities and a world of threats.
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How to manage reputation?