Application for services

Social media today is an invaluable source of information for analyzing people's opinions on completely different issues. Such an analysis is especially relevant for companies engaged in the production and/or sale of certain goods and services.

If earlier there was a need to conduct various social services to study the opinion of consumers. surveys, focus groups, for which people were placed in artificial conditions and answered pre-thought-out questions, now the consumer himself is ready to discuss products or services of a particular manufacturer with other people on social networks in a free form without any restrictions. And this opinion may be even more valuable than that obtained under artificial conditions.

Research based on social listening is the most accessible and fastest way to get information about your products or the market as a whole.

Analytical research

Social media today is an invaluable source of information for analyzing people's opinions on completely different issues. Such an analysis is especially relevant for companies engaged in the production and/or sale of certain goods and services.

If earlier there was a need to conduct various social services to study the opinion of consumers. surveys, focus groups, for which people were placed in artificial conditions and answered pre-thought-out questions, now the consumer himself is ready to discuss products or services of a particular manufacturer with other people in social networks in a free form without any restrictions. And this opinion may be even more valuable than that obtained under artificial conditions.

What will the study tell you?

A portrait of your consumers - where they live, how old they are, on which sites they are most active.

Consumers

Strengths and weaknesses of your products/services or person.

Forecast

What else are consumers talking about? This may be a point of growth for your company.

Insight

Each request is unique, each client is unique. People can write a lot on some topic and little on another. Therefore, we approach each situation individually. Just write to us and we will calculate everything. It's fast and free.

The cost of reputation management and terms of implementation

Who needs analytics?

To evaluate the brand's information field and the effectiveness of work in the public space

PR specialists

To assess the company's reputation as an employer and the loyalty of employees to it.

HR specialists

Marketing specialists.

Marketing specialists

What does the service consist of?

Conducting research in most cases is very expensive, labor-intensive and time-consuming. Using modern tools and approaches and understanding the habitat of modern consumers, allows you to do this in the shortest possible time.

The reputation of a brand / product / person directly depends on the opinion of the masses, which can now be found out by analyzing the information obtained by monitoring social media. And already on the basis of the data obtained, it is possible to start developing a strategy in order to influence the received opinion of users.

Sidorin Lab Analytical Center offers a range of analytical studies

We offer:

Determination of consumer loyalty to a product or company (desire to recommend). This will help to assess the readiness for repeat purchases.

Consumer loyalty analysis (Brand reputation assessment)

Assessment of a person's reputation

Analysis of the competitive environment and market position

Polybranding analysis

Analysis of multibrandings and thematic forums

Analysis of PR campaigns

Analysis of reputational threats

Research on your requests

Distribution of consumer attitudes:

Topics of negative and positive messages

Distribution of positive and negative messages

Statistics on authors, blog hosting

Toward the company as a whole

Toward the product/service

Toward the service

Assessment of emotional attitude

Giving concrete examples highlighting the most striking messages containing constructive criticism (consumer recommendations).

Assessment of a person's reputation and reputational threats

Determining the loyalty of network users to a person and information guides associated with the person under study. Analysis of threats that may negatively affect the reputation of a person.

Our services

Assessment of the activity of groups, communities and forums

Identification of community leaders, the main topics of discussion

The volume of brand mentions and competitors

The degree of polybranding (in %) in relation to simultaneous mentions with other brands (how often and in what context)

Key topics of joint mention

Analysis of groups, communities and forums

Quantitative and qualitative analysis of brand groups, communities and forums or specialized sites where the brand is present.

Evaluation of published content

Content quality assessment

Identifying trends on discussion threads

Conclusions and recommendations

Statistics on authors, analysis of their behavior

Within the framework of this study, you can analyze not only your own campaigns, but also the campaigns of competitors. This will allow you to understand in which "field" the competitor operates.

Evaluation of the effectiveness of the campaign (number of mentions, their distribution, dynamics over time) and its coverage

Evaluation of responses in social media to the ongoing PR campaign

Analysis of user perception or attitude to a PR campaign

Assessment of positive/negative reaction

Identification of the main sites

Recommendations for presence on non-covered sites

Identification of the source of the crisis situation, the authors involved and the media.

Influence on the perception of products

The reaction of competitors and other content on the case.

Analysis of the extent of possible or already existing reputational threats to the company

We are ready to conduct a comprehensive analysis of social media and mass media according to individual requirements. The research strategy can be proposed by both you and our team.

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